If you’ve never heard your parents tell you that “money doesn’t grow on trees,” you largely missed out on what constitutes the core of the American experience as a child. But I’m sure most of you have, and that’s nothing to be ashamed of. Homo sapiens is a species that loves to nag. What’s more, this is the twenty-first century––and money does grow on trees.
Now, when I say money, I mean diamonds, but in the wonderful world of free-market capitalism they’re practically the same thing. And when I say trees, I don’t literally mean that they grow on trees––just that they’re manufactured organically. Yes, that’s right. This week, Alexander Lacik, CEO of Pandora, the world’s largest jeweler, announced that it would stop selling mined diamonds and “switch exclusively to selling lab-made [ones].” The company decided to make the change in an effort to ease the incredible strain on the environment and discourage war and human rights abuses in the African continent. Lacik told BBC that it was “the right thing to do.”
The switch to lab-grown diamonds will also make the precious stone available to a more general public. They are predicted to cost only a third of mined diamonds; their starting price is $350. Said Lacik, “We’re trying to open up this playing field and say, you know, with the type of value equation that we offer, you can use this everyday if you want.”
Eco-friendly, economical . . . it’s a win-win deal all around. And now you get to tell your parents that money does indeed grow on trees.