The Tech Results of the 2021 Superbowl Sunday

Superbowl LV, also known as Superbowl 55, took place on Sunday, 3:30 PM PST. There was more than just the Tampa Bay Buccaneers rolling over the Kansas City Chiefs 31-9, however; in fact, this Superbowl planted the seeds for greatness and innovation imminent in the tech future.

The venue of the Superbowl, also known as the Raymond James Stadium in Tampa, to start: Florida decided to start using new 5G internet speed for its fans. 5G is a significant upgrade from 4G, and the speed with which it operates constitutes a major improvement. It had 1,522 access points and 950 APs installed within the stadium. Deploying a Wi-Fi solution for thousands of fans came with a fair share of technical complexities, of course, and the pandemic didn’t help matters. Luckily, Verizon agreed to provide the resources for it.

Similarly, TV advertisements made a big breakthrough. Did you know that those 30-second ads cost around $5.5 million, and that digital ads are sold for an average of $300,000? In total, the NFL makes around $450-550 million from advertisements alone! This year, however, many major corporations decided to set their priorities. Budweiser, for instance, which had maintained a streak of thirty-seven ads at Superbowls, decided to made a public service announcement about the coronavirus vaccine instead, and Pepsi did not run ads in the Superbowl prime-time period (although it did sponsor the Superbowl Halftime Show).

Broadcasting also crossed a milestone. The Superbowl was broadcasted by the CBS Sports Network, making it the network with the most broadcasts to this date at twenty-one. Fox and NBC are not too far behind, though; either one might soon step up to take the mantle of number one in the near future.

Thanks for reading this article! We wish you a happy week, and we’ll see you next Tuesday!

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